Case Study: Props enhances marketing analytics and AI-powered reporting with Supermetrics

How Props uses BigQuery and image recognition to get deeper creative insights

Props is a New York-based content marketing platform that helps brands collaborate with creators to drive conversions. As its data volume grew, Props outgrew Google Sheets and found that its manual reporting and spreadsheet-based architecture were no longer sustainable. The team also wanted a stronger data foundation to scale its AI-powered product and enrich client reporting with deeper creative insights.

Supermetrics helped Props centralize marketing data into BigQuery using Supermetrics for BigQuery connectors and a custom integration for the Props platform and AI tools. Supermetrics’ Professional Services team built the solution to automate data flows, connect ad platforms, image recognition, and other AI outputs, and streamline reporting. As a result, Props moved from monthly manual reports to real-time, AI-powered insights, improved dashboard performance, reduced maintenance, and gained the confidence to scale efficiently.

Props

Oliver Blodgett

Chief Operating Officer