Case Study: PlanetArt improves ROI and automates marketing reporting with Supermetrics

How PlanetArt reduced reporting by 20 hours a week and increased ROI with Supermetrics

PlanetArt, a global ecommerce company with 783 employees, needed a better way to understand marketing effectiveness across 60 brands and a mix of online and offline channels. Relying on manual Excel reporting and last-click attribution made it hard to see the true impact of paid search, catalogs, podcasts, and other touchpoints on sales.

Supermetrics helped PlanetArt automate marketing data collection from platforms like Google Ads, Facebook, TikTok, and Bing Ads into Amazon S3, where it was combined with internal data in Amazon Redshift to support marketing mix modeling (MMM). With Supermetrics, PlanetArt reduced manual reporting by 20 hours per week, improved monitoring with alerts, and gained better attribution and budget allocation insights that led to higher ROI and profitability.

PlanetArt

Ryan Hubbard

Senior Business Intelligence Analyst