Case Study: HP optimizes marketing reporting and campaign budgets with Supermetrics

How HP used Supermetrics to optimize campaign budgets across multiple channels and countries

Supermetrics partnered with HP, a global information technology company, to address their challenge of manually consolidating marketing data from multiple channels and countries. HP initially sought to create a unified dashboard for social media ads data but quickly realized they needed a more robust solution to automate reporting and enable deeper analysis for budget optimization.

By implementing Supermetrics' connectors for Looker Studio and Google Sheets, HP automated data collection and created centralized, interactive dashboards. The solution, significantly enhanced by Supermetrics' shared connections feature, saved time, improved team collaboration, and gave everyone easy access to data. This empowered HP to perform granular, country-level analysis of campaign spending and performance, leading to more efficient budget management and data-driven decision-making across their global organization.

HP

Pascal Coulier

eCommerce, Performance Marketing EMEA