Case Study: Super RTL democratizes marketing data and speeds reporting with Supermetrics API

How German children’s TV network Super RTL built their reporting system with Supermetrics API

Super RTL, the largest children’s media company in the DACH region, wanted to turn data from its digital platforms and Adobe Analytics into usable dashboards for the wider organization. After an in-house approach and agency support didn’t deliver the quality they needed, the team looked for a scalable way to extract marketing data and connect it directly to Power BI and their custom reporting tools. Supermetrics API was selected as the data pipeline.

With Supermetrics API, Super RTL automated data transfers, reduced scripting work, and built dashboards that make insights available across teams. Supermetrics helped them scale from a small dataset to more sources and departments, cutting weeks of analytics work down to a few hours and speeding insight-to-action from weeks to days. The result was a more data-driven organization with faster reporting, easier maintenance, and a foundation for expanding reporting use cases company-wide.

Super RTL

Nico Schneider

Super RTL