Case Study: GCommerce achieves faster marketing reporting and better client insights with Supermetrics

How GCommerce used Supermetrics & Google BigQuery to create a marketing data warehouse

GCommerce, a full-service digital marketing agency for boutique hotels and resorts, needed a better way to centralize historical marketing data and prove the value of reporting to clients. Working with Supermetrics and Supermetrics for BigQuery, they set out to move data from multiple marketing platforms into Google BigQuery to create a single marketing data warehouse.

With Supermetrics, GCommerce now stores all client data in one central repository, enabling faster ad hoc analysis, better strategic decisions, and more real-time client reporting. The agency says report creation is now much more efficient, with reporting labor reduced by 50%, turnaround time cut from days to less than an hour, and new insights and reporting products helping drive future growth.

GCommerce

Will Ferris

Chief Technology Officer