Case Study: Bygghemma achieves better marketing attribution and business insight with Supermetrics for BigQuery

How Gapps & Supermetrics helped Bygghemma to optimize their data operations with Supermetrics for BigQuery

Bygghemma Group, a leading Nordic online retailer for hardware, decorating, and gardening, faced a challenge with its marketing data. Their initial in-house reporting solution was too time-consuming to maintain and could not handle the large volume of data from their growing online stores. They needed a new ETL solution to reliably transfer granular data into Google BigQuery to power their analytics and machine learning models. They enlisted the help of vendor Supermetrics and their product, Supermetrics for BigQuery.

The solution implemented by Supermetrics provided a native connector to BigQuery, automating data transfers from sources like Google Ads and Google Analytics. This freed up the team's time previously spent on maintaining pipelines, allowing them to focus on strategic analysis. The results included building a complete marketing attribution model that connected marketing activities to final sales data, enabling the optimization of their digital advertising efforts all the way to actual profit. Supermetrics provided the high level of data granularity required for these deep insights.

Bygghemma.se

Juha Saarinen

Head of Traffic and Analytics