Case Study: FIFCO saves 160 hours a month on reporting with Supermetrics

How FIFCO built an in-house agency powered by Supermetrics, saving $70k and 160 hours monthly on reporting

FIFCO, a leading consumer goods company, wanted to build an in-house marketing agency with best-in-class reporting and bold creatives, but their growing data and reporting needs were hard to manage manually. To support its data strategy, FIFCO brought in Supermetrics for data ingestion and reporting automation.

With Supermetrics, FIFCO automated reporting, ingested data from multiple sources, and fed predictive models used by its in-house agency, Joystick. The result was a major boost in scale and efficiency: FIFCO saved more than 160 hours per month on data ingestion and about $70k in compensation and taxes, while enabling award-winning, organization-wide Connections marketing.

FIFCO

José Murillo

Head of Connections Marketing