Case Study: Feld Entertainment streamlines marketing reporting and uncovers actionable insights with Supermetrics

How Feld Entertainment unifies marketing data with Supermetrics to power data-driven insights and better marketing ROI

Feld Entertainment, the global live entertainment company behind events like Disney on Ice and Monster Jam, needed a better way to unify scattered marketing data and prove ROI across many channels and regions. Using Supermetrics for Power BI, the team wanted a centralized, automated way to bring campaign data into one place and eliminate manual exporting and uploading.

Supermetrics helped Feld Entertainment connect multiple marketing sources directly into Power BI, creating a scalable and affordable reporting workflow with single sign-on and quick setup. The result was more actionable insights, better global collaboration, and a dramatic reduction in reporting time—from 2–3 hours to just a few minutes—while also helping the team uncover missed audience opportunities and improve marketing decisions.

Feld Entertainment

Jen Whorton

Senior Manager for Database and Data Management