Case Study: Dentsu achieves faster, better data modeling with Supermetrics

How dentsu Norway helped their clients build better data models with Supermetrics and Google BigQuery

dentsu Norway, part of global marketing agency Dentsu, needed a faster and more standardized way to handle complex cross-channel client reporting. Their team struggled with time-consuming dashboard creation, inconsistent report formats, and the difficulty of combining data across many marketing sources, so they turned to Supermetrics API and Google BigQuery to streamline the process.

With Supermetrics, dentsu Norway automated marketing data collection, moved cross-channel data into BigQuery, and built richer data models for clients. The result was a major boost in efficiency: dashboard output increased by 50x, development time was cut by a third, and the team could create 30–50 complex dashboards in a year instead of just a few, while also enabling lower-cost marketing mix modeling and faster client reporting.

Dentsu

Jarle Alvheim

Head of Data Technology