Case Study: Data Speaks achieves 6X ROI and scales to 100+ customers with Supermetrics

How Data Speaks scaled its technology with Supermetrics and grew to over 100 customers

Data Speaks, a B2B SaaS marketing attribution platform for ecommerce brands, needed a way to reliably collect customer data and scale its machine-learning models without adding headcount. As its customer base grew, the team needed a flexible, affordable ETL solution that could feed all customer data into one central warehouse for attribution analysis.

Using Supermetrics for BigQuery, Data Speaks automated data collection, backfilling, and API management across customer accounts, while only pulling the metrics and dimensions it needed. With Supermetrics, Data Speaks scaled to more than 100 customers without increasing headcount, improved revenue per ad dollar by 20–40% for clients, and estimated a 6X ROI from saving at least one data engineering resource.

Data Speaks

Zeke Camusio

Chief Executive Officer