Case Study: CrediNord improves marketing decision-making with Supermetrics

How CrediNord built a robust and scalable data infrastructure to improve decision-making with Supermetrics for Amazon S3

CrediNord, a leading online business lender in the Nordic countries, wanted a better way to understand the impact of its marketing activities. Before using Supermetrics, the marketing team manually downloaded data from multiple channels, cleaned and combined it in spreadsheets, and struggled to turn scattered data into actionable insights.

With Supermetrics and Amazon S3, CrediNord centralized cross-channel marketing data in a scalable data lake and built an automated QlikSense dashboard with help from Supermetrics Professional Services. The result was cleaner, fresher reporting refreshed every 24 hours, faster data-driven decision-making, and a measurable time savings of at least 15 hours per month previously spent on manual reporting.

CrediNord

Robert Karjalainen

Director of Marketing