Case Study: Crediclub streamlines marketing data integration and saves 20 hours a week with Supermetrics

How Crediclub created a single source of truth and gained confidence in data with Supermetrics and Azure Storage

Crediclub, a Mexico-based bank, needed a better way to manage marketing data for its Google Ads and Facebook Ads campaigns. Its team was manually downloading reports into Excel, which was time-consuming, error-prone, and difficult to scale. The engineering team also struggled to maintain in-house integrations for Azure Storage.

Using Supermetrics for Azure Storage, Crediclub automated marketing data transfers into its existing Azure-based architecture and connected the data to Power BI dashboards. Supermetrics eliminated the need for ongoing maintenance, enabled historical backfilling, and improved reporting accuracy. The result was a major efficiency gain, with many marketing team members saving up to 20 hours per week.

Crediclub

Ángel David Montoya Sepúlveda

Sub-Director of Data Engineering