Case Study: Benefit Cosmetics improves local performance insights with Supermetrics

How Benefit Cosmetics used Supermetrics to boost customer reviews, diagnose regional performance, and make informed strategic decisions

Benefit Cosmetics, a global beauty brand with more than 8,000 stores, relied on Google Profiles data to monitor consumer ratings and reviews across its locations. When Google deprecated the endpoint connecting them to Google Business Profiles, the marketing analytics team needed a fast alternative to keep critical local performance data flowing, and they turned to Supermetrics and its BigQuery-based data integration capabilities.

Supermetrics provided a responsive, scalable, and easy-to-use solution that helped Benefit restore access to the review and ratings data they needed. With Supermetrics, Benefit can now track metrics like the percentage of doors with 10+ reviews and 4+ ratings, identify underperforming markets, compare red and green locations, and take targeted actions to improve marketing, operations, and customer experience across its global store network.

Benefit Cosmetics

Rebecca Friedberg

Director of Marketing Analytics & Insights