Case Study: Atomic 212 boosts reporting efficiency with Supermetrics

How Atomic 212 automated its reporting and delivers clients a faster time-to-insight

Atomic 212, Australia’s largest independent full-service media agency, was spending a significant amount of time on manual reporting across multiple ad platforms. As the company grew, weekly performance reviews and ad hoc drill-downs became slow, repetitive, and hard to scale. To solve this, Atomic 212 turned to Supermetrics for Google Sheets.

With Supermetrics, Atomic 212 standardized and automated its reporting workflows, reducing manual data handling and creating stable, up-to-date reports across channels. The agency says the change saves about 20 hours per week, improves time-to-insight, and gives clients greater transparency and quicker access to performance data. Supermetrics also helped the team spend less time troubleshooting and more time acting on insights.

Atomic 212

Will Ridley

Digital Client Lead