Case Study: Aiven creates a single source of truth for marketing data with Supermetrics

How Aiven manages the ever-growing reporting needs and creates a single source of truth with Supermetrics and BigQuery

Aiven, a fast-growing B2B SaaS company, needed a better way to manage siloed marketing data and create a single source of truth as its reporting needs grew. The team initially used Supermetrics to feed marketing data into Looker Studio, but expanding data volumes and reporting complexity made a centralized approach necessary.

With Supermetrics, Aiven moved marketing data into BigQuery, where it could be organized, transformed with dbt, and shared across teams for reporting and analytics. This helped Aiven streamline collaboration between marketing and data engineering, combine data from multiple ad platforms into unified tables, and focus more on insights and marketing performance rather than manual data collection.

Aiven

Laura Tiensuu

Marketing Data and Analytics Manager