Case Study: A Cloud Guru improves marketing attribution and ROI with Supermetrics

How A Cloud Guru is solving their marketing attribution challenge with Supermetrics and Snowflake

A Cloud Guru, a global e-learning SaaS company, needed a better way to manage growing marketing analytics and attribution challenges as its team scaled beyond spreadsheets. The company wanted more flexible, higher-fidelity data to understand customer acquisition cost, return on ad spend, and the true impact of paid media across B2B and B2C funnels.

To solve this, A Cloud Guru migrated from Redshift to Snowflake and chose Supermetrics for Snowflake as its marketing data pipeline, connecting Google Analytics and multiple paid media sources into a central warehouse. Supermetrics beat out alternatives like Funnel and Stitch, and the result was cleaner, more flexible datasets, improved reporting in Looker, and a better foundation for attribution and ROAS analysis, helping the marketing team make faster, more informed decisions.

A Cloud Guru

Zach Cooper

Director