Case Study: Happy Cog saves 15-20 hours a week with Supermetrics

Happy Cog Centralizing marketing data into Acquisio and Google Analytics with Supermetrics

Happy Cog is a full-service marketing agency that helps clients with design, development, and digital marketing. As their team managed campaigns across multiple advertising networks, they needed a way to centralize reporting data and reduce the manual work of pulling performance metrics from systems that didn’t all connect natively.

Using Supermetrics for Google Sheets and Supermetrics Uploader, Happy Cog automated the flow of ad and attribution data into Acquisio and Google Analytics. Supermetrics helped the agency create centralized client reports, improve attribution analysis, and save an estimated 15–20 hours every week, while also giving clients a clearer view of campaign performance and ROI.

Happy Cog

Elise Connors

Director