Case Study: Garnier BBDO saves time and improves client reporting with Supermetrics

Garnier BBDO saving time and improving client satisfaction with automated reporting and visual dashboards

Garnier BBDO, a leading Costa Rican marketing agency and part of the BBDO network, needed a better way to handle client-facing reporting as the team grew. Before using Supermetrics for Google Sheets and Supermetrics for Looker Studio, employees were spending too much time manually pulling data from multiple platforms and building reports and PowerPoints for clients.

With Supermetrics, Garnier BBDO automated its reporting and dashboard workflows, making it easier to combine cross-channel marketing data and share live, visual reports with clients. Supermetrics helped the BI team save an estimated 45% of one team member’s time, improved the reliability of reporting, and gave clients clearer, more useful dashboards while also helping the creative team evaluate campaign performance more objectively.

Garnier BBDO

Lucas Fernandez

Heads the Integration and Amplification Team