Case Study: Le Figaro saves 100+ hours a month with Supermetrics

From unstructured data to data-based decisions with 100+ hours saved every month

Le Figaro, one of France’s oldest news publishers, needed a better way to aggregate, automate, and analyze marketing data across multiple ad and content channels. With limited in-house technical expertise and only part-time data support, the team struggled to build unified reports and gain a clear view of performance. They turned to Supermetrics, starting with Supermetrics for Looker Studio and Google Sheets to bring data into one place.

With Supermetrics, Le Figaro later expanded into BigQuery to combine internal and external data into a single source of truth for reporting and analytics. The result was faster, more reliable dashboards, automated daily and weekly reporting, and quicker decision-making across teams. Le Figaro says Supermetrics saves them more than 100 hours each month, including turning a full-day weekly 360-degree report into an automated process.

Le Figaro

Mickaël Zollet

Head of Marketing Operations