Case Study: Kapten & Son improves marketing data management with Supermetrics API

Easy access to complex data with the help of Supermetrics API

Kapten & Son, an international e-commerce fashion accessories brand, needed a better way to manage growing volumes of complex marketing data as their business scaled. After initially using Supermetrics with Looker Studio to build reports from sources like Facebook, Google Analytics, and Mailchimp, they hit technical limits around historical data, complex calculations, and processing speed.

Kapten & Son implemented Supermetrics API to move marketing data into a warehouse, where it could be cleaned, structured, historized, and validated before being used in a BI tool. With Supermetrics, the team improved reporting speed and analysis depth, gained a more holistic view of marketing and business performance, and used the API as a reliable testing and sanity-check layer against warehouse data across 10 marketing sources.

Kapten & Son

Michael Schulz

Lead Marketing Analytics