Case Study: Datasavvy builds a thriving marketing analytics business with Supermetrics

Datasavvy Building New Business Through the Supermetrics Affiliate Program

Datasavvy, a Peru-based marketing analytics agency serving clients across Latin America and Spain, needed a better way to automate multi-channel performance reporting and eliminate the time-consuming manual copy-paste work behind spreadsheets. After testing Stitch, founder Christian Cespedes found that **Supermetrics** was more intuitive and better suited to his team’s needs for reporting automation in tools like Google Sheets and Looker Studio.

With **Supermetrics**, Datasavvy became one of the first certified channel sales partners and built its consulting business around reselling licenses, training, and support in Spanish. The result has been strong growth: in less than a year, the team sold Supermetrics licenses to 100+ clients, generated around 60% of its revenue from Supermetrics partner activities, and added ancillary services for 30% of those clients.

Datasavvy

Christian Cespedes

Founder