Case Study: Data Driven U scales marketing training and automates reporting with Supermetrics

Data-driven business coach and lecturer educates others on the power of data using Supermetrics

The customer, Data Driven U, is a marketing analytics training business founded by Jeff Sauer. It was established to educate marketers on becoming data-driven professionals, evolving from a blog into a comprehensive training platform. Their challenge was the significant technical overhead previously required for data reporting, which involved complex API access, server infrastructure, and manual processes that were prone to failure and consumed valuable time that could be spent on analysis.

The vendor, Supermetrics, provided a solution with its reliable data integration tools, notably for Looker Studio (formerly Google Data Studio), which automated data retrieval and reporting. This allowed Data Driven U to seamlessly incorporate the tool into its training programs and offer students extended trials. The results were highly successful, with Supermetrics helping to educate over 17,000 enrolled marketers and shifting the focus from 80% data collection to 80% analysis, enabling students to build efficient reporting for their own clients.

Data Driven U

Jeff Sauer

Business Coach, Agency Owner, Google Analytics and PPC Expert