Case Study: First Tube cuts time to market by 40% with Supermetrics

Building new products with supercharged efficiency using Supermetrics

First Tube Media, part of Horizon Media, needed a faster way to launch a new live-content product and prove the value of advertising spend for its clients. To solve that challenge, the agency turned to Supermetrics and its Supermetrics API to simplify data integration across multiple social and media sources.

Using Supermetrics, First Tube built and launched its Live Look-In product much faster, cutting time to market by 35–40% and reaching beta about eight months earlier than expected. The solution also saved more than $200k in headcount costs, reduced engineering maintenance work, and gave First Tube real-time dashboards to measure impressions, engagement, and campaign performance more effectively.

First Tube

David Clevinger

Vice President of Products