Case Study: BisLenz accelerates marketing data integration and analytics with Supermetrics API

Building BisLenz A customer experience suite powered by Supermetrics API

BisLenz, a customer experience suite developed by Tridea, faced the challenge of aggregating siloed marketing and analytics data from numerous platforms for business decision-makers. Building their own custom integrations would have been extremely time-consuming for their small team. They turned to the Supermetrics API to power their software instead of developing these complex connections in-house.

By implementing the Supermetrics API, BisLenz was able to quickly pull data from dozens of sources like Facebook, Google Analytics, and Shopify into a single, easy-to-use dashboard. This solution saved the company at least a year and a half of development time. The partnership with Supermetrics allowed BisLenz to accelerate its roadmap, rapidly expand its data source integrations, and deliver a holistic view of customer journeys that their clients love.

BisLenz

Marko Filenius

Co-Founder & CEO