Case Study: Alvie expands to 100+ marketing data sources with Supermetrics API

Alvie expands to 100+ data sources in under 2 months with Supermetrics

Alvie, a marketing performance tool developed by Precis, faced a challenge in expanding its data connectivity beyond its 14 in-house marketing data connectors. To support the diverse needs of its clients, Alvie needed a solution to access a wide range of sources without incurring the excessive cost and development time of building more connectors themselves. They turned to Supermetrics and its API product to solve this "build vs. buy" dilemma.

By implementing the Supermetrics API, Alvie was able to rapidly integrate over 100 marketing data sources in less than two months. This solution provided significant cost savings, estimated at the equivalent of 5-10 engineers, and allowed for faster market entry. The partnership with Supermetrics enabled Alvie to accelerate new customer acquisition by offering broad data coverage and the flexibility to onboard new platforms in just 1-2 days.

Alvie