Case Study: AIS enhances customer intimacy with Supermetrics

AIS unifies 41 million customers with Supermetrics for personalized cross-channel journeys

The customer, AIS (Advanced Info Service), is Thailand's largest mobile phone operator. Their challenge was to maintain a competitive lead by unifying online customer behavior with offline CRM data and integrating their legacy SMS and PUSH systems with newer marketing channels to enable personalized, real-time messaging. They partnered with vendor Supermetrics and its Marketing Intelligence Platform to tackle this.

Supermetrics implemented a solution that first created a 360-degree customer view by connecting online and offline data. Their team then developed custom connectors to integrate the legacy systems, enabling AIS to orchestrate personalized messaging across the entire customer journey. This allowed AIS to deliver more relevant and consistent experiences at scale, significantly enhancing customer intimacy.

AIS (Advanced Info Service)