Case Study: Air France boosts conversions by 25.7% with Supermetrics

Air France boosts conversions by 25.7% with Supermetrics

Air France aimed to better understand customer intent to provide timely and relevant service. To achieve this, they partnered with Supermetrics and used its Marketing Intelligence Platform to build a 360-degree customer view and personalize their offerings.

Using Supermetrics, Air France implemented a solution that activated cross-channel customer journeys based on flight searches and voucher status. This orchestrated, sequenced approach across push, display, and social media resulted in a 25.7% increase in conversions while reducing ad fatigue through smart time-based rules.

Air France