Case Study: Fielo closes deals faster and scales in the US with Superlegal

Fielo relies on Superlegal to Close Deals Faster and Rapidly Scale in the US

Fielo, a technology company specializing in loyalty and incentive automation, faced significant challenges in scaling its US operations. Having recently moved its legal functions from Brazil, its contracts were not customer-friendly and were slowing down sales velocity. To avoid hiring an expensive in-house attorney, Fielo turned to the vendor Superlegal for a solution to create faster, more scalable contract processes.

Superlegal worked with Fielo to create market-based, customer-friendly contracts, playbooks, and templates. They turned around contracts in just 24 hours, which dramatically accelerated the sales cycle. This new velocity helped Fielo close deals faster, improve its position with investors, and successfully support its primary objective of rapid expansion in the United States.

Fielo

Gary Hanna

Chief Risk Officer