Superfried
47 Case Studies
A Superfried Case Study
Seven Hills Design, a new product design and engineering company founded by Martin Cooper, required a branding strategy to establish its identity. The challenge was to create a clean, simple, and geometric visual identity that reflected the company's distinct name and 3D design work. The vendor, Superfried, was engaged to provide comprehensive branding services.
Superfried developed an elegant logo that transformed a stylized numeral 7 into an isometric representation of a hill. The solution was enhanced with internal paths to create a technical, schematic effect, resulting in a versatile graphic language. A bold sans-serif logotype, a muted color palette with a highlighter yellow accent, and consistent typography were also implemented to complete the minimal brand identity. The new branding was successfully featured on Creative Boom.