Case Study: Quorn builds a versatile mycoprotein ingredient brand with Superfried

Quorn launches Marlow Ingredients after testing 40 brand names with Superfried

Quorn, the leading specialist in meat-free protein, wanted to explore the potential of its mycoprotein by launching a new ingredient division. They faced the challenge of creating a unique brand identity that could appeal to a wide range of market sectors beyond food. They engaged the design studio Superfried to develop a branding strategy and identity for this new venture.

Superfried developed the new brand name Marlow Ingredients, referencing the product's origin. They created an abstract 'M' logo inspired by the fermentation process and a lowercase logotype to appear approachable. The resulting versatile brand identity has helped Marlow Ingredients secure its first partnership with Tempty Foods in Denmark and is in active discussions with potential customers across the EU.

Quorn