Case Study: Northedge Architecture achieves a modern, distinctive brand identity with Superfried

Northedge Architecture builds a 3-weight geometric brand identity with Superfried

Northedge Architecture, a Manchester-based architecture practice, required a modern brand identity and strategy. They appointed the local design studio Superfried to handle their branding, bespoke typography, and graphic design.

Superfried developed a clean, geometric brand identity featuring an abstract 'N' logo that subtly suggested a floor plan. The solution included a bespoke logotype, a distinctive color palette, and custom numerals, all unified by a consistent angular theme. The client was highly impressed, noting Superfried's persistence and openness to exploring new ideas to achieve a dynamic and robust final brand system.

Northedge Architecture