Case Study: Marroquin Organic strengthens its brand identity with Superfried

Marroquin Organic strengthens brand identity across 3 exhibitions with Superfried

Marroquin Organic, a long-standing supplier of organic ingredients, faced challenges with an overly complex and inconsistent brand identity that struggled to perform effectively at industry exhibitions. They engaged design studio Superfried for a brand strategy and refresh to address these issues and improve their marketing collateral ahead of key trade shows.

Superfried conducted a pivotal brand audit and implemented several key refinements. They simplified the logo into a new monogram for better scalability, optimized the color palette for standout, and developed new branded assets. This refreshed identity was successfully rolled out across exhibition stands at major events like IFT First and Natural Products Expo, strengthening the company's presence and brand recognition.

Marroquin Organic