Case Study: Forj creates a distinctive co-working brand with Superfried

Forj receives 60+ desk enquiries before launch with Superfried

Forj, a Shrewsbury-based digital agency, faced the challenge of branding their new co-working space venture, Co-Founded. They approached the design studio Superfried to develop a comprehensive brand strategy and identity that was flexible enough to accommodate future growth.

Superfried created a geometric logo using the initials 'CO', which was extended into a full graphic language. The solution included a custom logotype, a hierarchical lock-up system for future locations, and a core black and white palette. The resulting versatile identity was applied across extensive assets from signage to marketing materials. The brand was well-received, generating over 60 enquiries for subscriptions even before its official launch.

Forj