Case Study: Widmann + Winterholler streamlines customer communication with Superchat

Widmann + Winterholler streamlines customer communication across 7 locations with Superchat

Widmann + Winterholler, a BMW and MINI dealership in Bavaria with over 300 employees, faced significant challenges in managing customer communication across its seven locations. The company needed a GDPR-compliant solution to coordinate WhatsApp Business and other channels for many employees, avoiding impersonal chatbots while ensuring personal interaction. They turned to the vendor Superchat for a solution.

Superchat provided a centralized messaging platform that consolidated communication from WhatsApp, a webchat, Instagram, and other channels into one tool. This allowed each of the seven locations to have its own number while enabling prioritized message handling and the use of time-saving templates. As a result, Widmann + Winterholler streamlined internal processes and now offers a seamless, modern customer experience from initial inquiry to final purchase, with WhatsApp becoming the primary and most effective communication channel.

Widmann + Winterholler