Case Study: MEDWING quadruples candidate conversion with Superchat

Medwing quadruples candidate conversion with Superchat

Medwing, Germany's largest healthcare job platform, faced the challenge of low conversion rates from its traditional email campaigns and lacked an efficient communication channel for engaging its 660,000 candidates. To address this, they implemented the Superchat platform to leverage WhatsApp for marketing and communication.

By using Superchat's WhatsApp features for personalized outreach and automated onboarding journeys, Medwing achieved a fourfold increase in its conversion rate compared to email. The solution fundamentally transformed how their career advisors work, enabling direct and targeted communication with candidates. The entire team now uses Superchat daily, leading to significantly higher response rates and more efficient placements.

Medwing