Case Study: Paul Jaeger GmbH & Co. KG improves customer communication and review generation with Superchat

Jaeger Lacke shows how messaging works properly

Paul Jaeger GmbH & Co. KG, a German manufacturer of varnishes and paints in Möglingen, needed a faster, more organized way to handle customer communication across multiple channels. The team was struggling to bundle enquiries, coordinate WhatsApp use among several employees, and keep communication GDPR-compliant, while still delivering high-quality service.

With Superchat, Paul Jaeger GmbH & Co. KG consolidated WhatsApp, Facebook, SMS, email, and webchat into one shared inbox so several employees could manage enquiries together from different devices. Superchat also provided a review tool that automatically asked customers for Google reviews and notified staff of new ratings, helping Jaeger Lacke significantly increase incoming enquiries and generate more positive online reviews.

Paul Jaeger

Frederic Karg

Clerk in Marketing