Case Study: GMIB boosts conversions with WhatsApp and Superchat

GMIB automates 90% of lead qualification with Superchat

GMIB, a leading insurance broker in Ireland, was struggling with low engagement rates from traditional phone outreach and lacked an efficient communication channel for younger demographics and international customers. They turned to Superchat to implement a WhatsApp-based solution to address these challenges.

By using Superchat's platform, GMIB automated 90% of its lead qualification process and managed all messaging through a central inbox. This solution significantly improved their conversion rate, allowing 50 team members to handle thousands of daily interactions more efficiently. Superchat provided measurable results, including higher daily quote numbers and a vastly improved ability to engage with customers who prefer messaging over phone calls.

GMIB