Case Study: Freeform modernizes its brand identity with Superbase

Freeform shortens its brand for new markets with Superbase

Freeform, a business interiors distributor and installer formed from the merger of Business Interiors of Idaho and another company, faced the challenge of consolidating two brand entities to support its expansion into new markets without confusing its existing client base. They engaged the vendor Superbase for branding, messaging, and design services to guide this process.

Superbase implemented a rebranding solution that preserved the acquired company's brand equity by shortening its name to Freeform and creating a new logo, an iconic symbol, and a full branding system with custom patterns. The updated modern brand, supported by new messaging developed in a proprietary workshop, successfully positioned Freeform for growth. A company representative stated they were "so pleased with the end result" and that Superbase was a great partner that excelled at sticking to timelines.

Freeform