Case Study: The HR Dept boosts organic traffic and enquiries with Superb Digital

The HR Dept boosts organic traffic 60% and 492% with Superb Digital Limited

The HR Dept, a national franchise providing HR services to SMBs, faced a significant challenge with its three websites. Despite previous SEO efforts, the sites had little search visibility for key services and were plagued by major technical issues, including extensive duplicate content across over 60 franchisee pages. They engaged vendor Superb Digital for a comprehensive SEO campaign to address these problems and increase traffic and enquiries.

Superb Digital first resolved the technical SEO challenges, such as the duplicate content, and then focused heavily on creating and optimizing content for the main sites and local franchisee pages. The implementation included building out service pages, creating expert guides, and offering supplemental SEO packages for individual franchisees. The results were substantial: Superb Digital delivered a 60% increase in organic traffic and an 80% increase in goal conversions for The HR Dept site, and a massive 492% increase in traffic for The Health & Safety Dept site. Many franchisees also saw huge gains, ranking in the top three for local searches and experiencing significant increases in enquiries.

The HR Dept