Case Study: Thomsons Online Benefits achieves a £250M acquisition with Super User Studio

Thomsons Online Benefits boosts benefit completion 57% with Super User Studio

Super User Studio partnered with Darwin (formerly Thomsons Online Benefits), a provider in the HCM and financial industry that was transforming from a consultancy into a technology-led company. The challenge was to overhaul the user experience and architecture of their SaaS employee benefits platform to enhance engagement and support business growth.

The vendor conducted extensive research and user testing to redesign the platform's interface and create a new, white-label-ready design system. This solution led to a significantly improved user experience, resulting in a 20% increase in platform usage, a 57% improvement in benefit completion, and a reduction in support calls. These enhancements supported Darwin's growth and contributed to its eventual acquisition by Mercer for £250 million.

Thomsons Online Benefits