Case Study: Porter Metrics boosts engagement and cuts content creation time with Supademo

Porter boosts engagement 25% with Supademo

Porter Metrics, a provider of cross-channel marketing reporting for small businesses, faced challenges due to their platform's technical complexity. Their marketing team struggled with clunky, hard-to-scale product tour platforms that were difficult to update and limited to in-app use. A major hurdle was convincing website visitors to connect their data for a free trial, making it difficult to stand out in a saturated market and drive user adoption.

Supademo provided an interactive demo solution that was intuitive and code-free. Porter Metrics built over 100 demos, embedding them across landing pages, help docs, and programmatic SEO content to showcase product value without requiring a sign-up. Using Supademo resulted in a 25% increase in user engagement and a 50% reduction in content creation time, accelerating time-to-value and improving conversion rates.

Porter