Case Study: Porter Metrics boosts engagement and cuts content creation time with Supademo

How Porter Metrics scales content with Supademo

Porter, a startup that provides cross-channel marketing reporting for small businesses, faced challenges due to its product's technical complexity and a saturated market. Users were resistant to connecting their data for a free trial, and the company's previous product tour platforms were clunky, difficult to scale, and time-consuming to update.

To address this, the vendor Supademo provided an interactive demo platform. This solution enabled Porter to create over 100 no-code, self-paced product walkthroughs that were embedded across its website and help docs. By using Supademo, Porter achieved a 25% increase in user engagement and a 50% reduction in content creation time, which accelerated time-to-value and improved conversion rates.

Porter

Daniela De Almada

Head of Marketing