Case Study: Hyper builds AI marketing agents at enterprise scale with Supabase

Hyper achieves 100x cheaper data retrieval with Supabase

Hyper, an AI-native marketing platform, faced the challenge of fragmented marketing data spread across numerous platforms, making it difficult to get a unified view and act on issues quickly. This fragmentation meant problems like broken campaigns or budget overspends could go unnoticed for weeks. They chose Supabase to provide a scalable database platform capable of handling multi-tenant data and working seamlessly with their AI agents.

The solution implemented by Supabase provided a real-time data pipeline that automatically syncs marketing data from over 80 tools into per-customer managed databases. This allowed Hyper's AI agents to efficiently query data directly with SQL instead of calling slow, expensive platform APIs, resulting in a 100x cost reduction in data retrieval. With Supabase as the system of record, Hyper's agents can now operate like experts, unifying data, integrations, and intelligence into a single product.

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