Case Study: Euka Accelerates Growth and AI Development with Supabase

Euka used Supabase to unlock faster growth

Euka, an AI-powered platform helping brands manage and scale creator partnerships on TikTok Shop, needed a backend that could support rapid iteration, structured analytics, seamless AI integration, and scalable storage as it expanded beyond ecommerce into SaaS and consumer software. The team wanted a developer-first foundation that could grow with them without slowing product development, and they chose Supabase for its Postgres-based stack and built-in services.

Supabase provided Euka with a fully managed Postgres database, authentication, storage, edge functions, and vector search with pgvector, which helped the team move faster and simplify AI feature rollout. With Supabase, Euka reported an immediate lift in developer velocity, faster feature iteration through SQL, easier scaling, and better internal collaboration through the dashboard, enabling them to ship new AI capabilities more quickly and build a stronger foundation for future growth.

Euka

Kevin Wang

Chief Technology Officer and Co-Founder