Case Study: Brevo builds AI-powered sales workflows with Supabase

Brevo cuts AI email personalization time by 80% with Supabase

Brevo, a Paris-based omnichannel customer engagement platform, faced a challenge where its Revenue Operations team needed to connect its CRM data to AI agents to create actionable sales workflows. The intelligence required for sales calls was locked away in the CRM, and their existing AI agents from Dust were blind to this data. They needed a solution that could provide real-time, read-and-write database access for AI without requiring custom engineering for every new workflow.

Using the Supabase MCP server, Brevo connected its CRM to Dust's AI agents in days, without filing a single engineering ticket. The solution enabled three production workflows, including finding reference customers and generating personalized emails. This resulted in an 80% reduction in time spent on email personalization and freed up hours of the RevOps team's time each week. Supabase provided a stable, production-grade backend that allowed the non-engineering team to build and scale AI-powered systems efficiently.

Brevo