Case Study: Madix unifies sales, service, and marketing with Sunrise Technologies and Dynamics 365

Madix unifies CRM in 8 months with Sunrise Technologies

Madix, a leader in the store fixtures industry, faced operational challenges due to its reliance on a mix of outdated legacy systems, Excel spreadsheets, and emails. This disjointed approach resulted in data duplication, a lack of visibility, and communication bottlenecks across its sales, marketing, and customer service departments. To unify its processes and improve efficiency, Madix partnered with Sunrise Technologies to implement the Dynamics 365 Customer Engagement suite.

Sunrise Technologies implemented a comprehensive solution using Dynamics 365 Sales, Customer Service, Marketing, and Customer Voice, along with a Power Apps portal. The project resulted in 8 system replacements, 4 new deployments, and 22 integrations completed within 8 months. The solution provided a single source of truth, streamlined workflows, and gave eight different departments improved visibility and automated processes, leading to better internal collaboration and enhanced customer service.

Madix