Case Study: Russells Western Wear boosts accessibility and conversions with Sunrise Integration

Russells Western Wear boosts accessibility score from 81 to 96 with Sunrise Integration

Russells Western Wear, a Florida-based retailer of western apparel, faced significant challenges with its outdated ecommerce site, including accessibility barriers, an inability to use new Shopify features, and a non-optimized user experience that was hurting conversions. They turned to Sunrise Integration for a comprehensive Shopify modernization project to address these issues.

Sunrise Integration executed a complete redesign, creating a new custom theme on Shopify's Horizon design system focused on accessibility and improved user flows. The solution included an ADA compliance audit, a new analytics setup, and a modernized site structure. The results were measurable improvements: a performance score increase from 53 to 64, an accessibility score jump from 81 to 96, and an SEO score reaching 100. This transformation provided Russells Western Wear with a scalable, compliant, and high-performing online storefront.

Russells Western Wear