Case Study: Ridewright boosts custom wheel shopping with Sunrise Integration’s online visual wheel builder

Ridewright launches a 1,400-part wheel builder with Sunrise Integration

Ridewright Wheels, a manufacturer of custom motorcycle wheels, needed a user-friendly online tool for customers to visually design and purchase custom wheels with numerous options. They partnered with Sunrise Integration to develop this visual wheel builder for their Shopify store.

Sunrise Integration designed and developed a real-time visual tool that allowed customers to select and composite various wheel components from a library of over 1400 parts. The solution was an immediate success upon launch, becoming a popular feature that improved the customer experience and made the design process easy and fun.

Ridewright