Case Study: Pacific Gourmet grows B2C sales by up to 175% with Sunrise Integration

Pacific Gourmet increases sales by up to 175% with Sunrise Integration

Sunrise Integration helped Pacific Gourmet, a gourmet food distributor, pivot from a solely B2B model to a B2C one during the COVID-19 pandemic. The challenge was to quickly adapt their entire website and pricing structure to accommodate direct-to-consumer sales while maintaining their existing wholesale business for B2B clients.

Sunrise Integration modified a custom Shopify app and redesigned the website to display B2C pricing to retail customers and wholesale pricing to logged-in business accounts. This solution significantly improved the user experience and reduced friction. The results were impressive, with Pacific Gourmet seeing an 11% increase in total sales, a 13% higher conversion rate, and a sales jump of up to 175% on their top products shortly after launch.

Pacific Gourmet