Case Study: TripAdvisor boosts hotel bookings, conversions and ROAS with SundaySky's Personalized Video Marketing Cloud

Tripadvisor - Customer Case Study

TripAdvisor, a leading travel reviews and booking site, needed to recover visitors who abandoned the site while searching for hotels. The challenge was to re-engage those undecided users and convert their searches into bookings without diluting the brand message.

Using SundaySky’s Personalized Video Marketing Cloud, TripAdvisor ran 15- and 30-second personalized pre-roll ads across a publisher network that highlighted recently viewed hotels and popular destinations while reinforcing booking and review features. The retargeting campaign increased new and returning visitors, conversions and revenue, delivered proven ROAS, and produced strong brand impact with quick payback.

Tripadvisor